Ongoing Client / 2024—Present

BONANZA COUNSELING SERVICES

An ongoing client relationship spanning a bilingual website, brand identity, production updates, and event-ready print collateral.

RoleIndependent web developer & UI/UX designer
StackNext.js, TypeScript, CSS, i18n
Timeline2024 — Present
StatusOngoing client relationship
Bonanza Counseling Services website landing page

01 / Context & Client Need

A clear digital front door for a growing counseling practice.

Bonanza needed a professional identity and website that could explain its counseling services clearly, feel approachable to prospective clients, and support both English- and Spanish-speaking visitors.

My work grew from the initial identity and website into an ongoing relationship covering responsive UI, multilingual content, appointment-path updates, professional portraits, printed collateral, and direct coordination with the founder.

02 / Website & Multilingual Implementation

One content system, two language paths.

I built the site with Next.js and TypeScript, then refactored the page copy into locale dictionaries so English and Spanish could share the same routes, components, and visual system.

  1. Information architecture

    Home, About, Services, FAQs, and Contact give visitors a short path from understanding the practice to taking the next step.

  2. Multilingual structure

    Locale-aware dictionaries, routing middleware, and a language switcher replaced hardcoded copy and kept both language versions maintainable.

  3. Responsive contact path

    Service content and appointment actions stay clear across desktop and mobile layouts.

03 / Ongoing Production Updates

Production support changed with the business.

The site continued to evolve after launch. When Bonanza moved from one third-party appointment service to another, I updated the content and destinations so visitors were not sent through an outdated workflow.

  1. Collect the changes

    I sent a structured content-change form so the client could identify revisions, priorities, and affected pages in one place.

  2. Clarify the workflow

    A follow-up meeting resolved open questions before the appointment and content changes moved into production.

  3. Update the live path

    I replaced outdated appointment destinations and revised supporting copy around the new third-party service.

04 / Identity System

A calm mark built without counseling clichés.

The logo uses a geometric, minimal form designed to feel structured and memorable. Early market review pushed the direction away from the category's common tree imagery and green palette, creating a more distinctive foundation for the website and print work.

Bonanza logo construction grid showing the geometry behind the mark
Grid study showing the geometric construction behind the logo.
High concept Bonanza logo image with the simple mark overlaid
High-concept reference showing the idea behind the simplified form.

05 / Identity in Use

From website system to event presence.

I designed and coordinated production of business cards for Giannina to use at a sponsored Selectivo Mundial Utah 2026 event. The organizer's sponsor post and the event photo show the Bonanza identity beyond the website: in hand, in social promotion, and on the shared sponsor backdrop.

Front of the Bonanza Counseling Services business card with the logo and website
Back of the Bonanza Counseling Services business card with contact details and a QR code
Front and back of the business card system designed for event use.
Social media sponsor announcement for Bonanza Counseling Services at Selectivo Mundial Utah 2026
The event organizer's social post announcing Bonanza Counseling Services as a sponsor.
Bonanza founder Giannina Fuentes and Raiza posing in front of a sponsor backdrop with the Bonanza logo near the lower right
Giannina Fuentes and Raiza at the sponsored event, with the Bonanza mark visible on the lower-right of the backdrop. Photo provided by Giannina Fuentes.

06 / Outcome & Continuing Relationship

A brand and website system that keeps adapting.

The clearest outcome is not a single launch artifact, but a continuing client relationship that now spans web development, maintenance, identity, photography, and print support.

  1. Bilingual foundation

    One production website supports English and Spanish content through a shared component and dictionary structure.

  2. Operational continuity

    Appointment links and service content were updated as Bonanza's third-party workflow changed.

  3. Brand extension

    The identity now appears across the website, business cards, sponsor promotion, and an event backdrop.